Sunday, November 25, 2012

Priorities and game plans in place for hectic holiday shopping ...

With the hustle and bustle of a family get-together on Thanksgiving and the frantic Black Friday and Small Business Saturday shopping, Sunday is a day of rest, respite and reflection.
Until midnight ... when the clock strikes Cyber Monday.
Working at Sports Authority part-time, has been an eye-opener on the spending and shopping habits of men, women, boys, girls, teens and pre-teens.
Starting with the rush at midnight Thursday when the doors opened, the business pace was much like dropping a pebble into a pool of water. There is the initial big splash, followed by several ripples.
Customers come in with their "game plans" drawn on the advertising flyers. This is for Johnny, that is for Joan. Dad wants this and mom asked for that.
They'll travel in pairs, couples (there is a difference), groups of four or five (teen-age boys favor this strategy) and the occasional solo shopper will come through.
"Here it is!"
"They've got some over there!"
"Oh crap. They're sold out ..."
Jackets. Running wear. Footballs. Baseball gloves. All being checked on and checked off.
A couple of boys, maybe 11 or 12, were walking through the footwear section toward a display of socks.
Standing next to the display was a girl, herself maybe 11 or 12.
"Wo!" Boy A said.
"Wo, wo wo!" chimed in his counterpart. "That's what I'm talking about."
They continued walking toward the display ...
... pass the girl
... to the socks.
"This is what I need: Nike Elites!"
"That's what I'm talking about."
Well, there are priorities ...

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