You've seen all the commercials and the uproar over Black Friday and how it has trickled over to Thanksgiving.
A lot of the "big box stores" and discount retailers are opening their doors to those who just can't wait a day to shop.
Well, in the midst of all that, there is a day that is just as important, nay, more important to the local economy: Small Business Saturday.
It started just a few years ago, with the help of American Express, to honor and support the small businesses which seem to get lost in the hustle and bustle of Christmas shopping.
But these shops and stores are the lifeblood of the community. They are owned by our neighbors who put their own money - and lifestyles - on the line in hopes of meeting some needs and doing something they love.
Here, in Huntsville, there are several businesses, each with their own niche and each with their own story.
JV Diamond Center is owned by a rocket scientist, which is fitting in this town. By day, owner Ziba Smartt works for a local high-tech NASA contractor and, after work and on weekends, she can be found behind the counter with some hand-crafted works.
If you want to play a round of golf - nine holes of par 3; drive that white, dimpled ball a couple hundred yards (straight or crooked); or relax with a game of mini-golf, Richland Golf Center is a good place to visit. Memberships are available (great stocking stuffers) and Charlie and Melissa Richardson also operate a pro shop which provides an abundance of gift ideas for the hacker or duffer you know.
Along Cleveland Avenue in midtown or uptown, there is an eclectic collection of shops that include The Toy Place, which is a step back in time for those childhood memories; the Switch House, which sells locally made soaps, candles, bath candles, art and one-of-a-kind gifts; and the Sandwich Farm. For post-shopping relaxation (or recovery) there are a couple of "watering holes" such as the Lone Goose Saloon and Furniture Factory.
These are just a couple of examples of the variety of businesses we have.
Though they are called small businesses, they are a big part of the local economy. The money stays here; it doesn't go to a corporate headquarters across the country or around the world.
No matter where you turn, there is a small business owner waiting to greet you with a smile - not forced, either - and offering personal service because he or she wants to and is proud to serve you.
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